From designer to business transformer
Before shifting disciplines to product design, I was a marketing communications designer, UI designer, product marketing lead, UX program manager, user researcher, and art director. That skillset was put to the ultimate test when I directed and produced a comprehensive transformation through a company’s sale and divestment from a global corporation. Everything needed to change, requirements kept evolving, and issues arose forcing us to make quick, sound decisions.
The ultimate outcome: it appeared seamless to the public.
It’s all customer experience (even the content on a one-sheet, an image without Alt text, a poorly written internal communication, a misaligned div., an infrastructure decision…) I pay attention to those things. I evaluate and solve problems holistically, grounded in human-centered design principles. And we learn a lot along the way.
past clients include
