As a marketing communications designer, I’ve created a full range of digital and print collateral used by marketing and sales teams, as well as environmental graphics.
This includes anything from websites, infographics and data visualizations (or providing style specs for use in Tableau) to websites, landing pages, ad campaigns, educational materials and demos, event materials, signage, and specifications for conference / trade show exhibits… even ice sculptures and personalized swag.
I specialize in organizing and formatting large amounts of content into “clean” legible layouts, whether it be in InDesign, Figma, other Adobe Creative Suite programs, Microsoft or Google Suite programs, or HTML/CSS and then translated to templates for marketing automation systems. I also set up, test, and deploy email campaigns in those systems.
I consider the user experience for these materials to be equally as important as the UX for the products they’re selling — customer experience starts at the first touchpoint and every touchpoint thereafter.
